The best practices in collecting customer data

Customer data offers an insight into information such as customer demographics, behavior, and preferences, enabling businesses to create quality products and positive experiences that will cater to their client base. But it’s not enough for a business to collect customer data — it must collect data that is useful and relevant. Here are some of […]

How robust dashboards can help your business

A dashboard is a business intelligence tool that displays metrics and key performance indicators (KPI) for organizations. Dashboards provide you an overall view of how your business is performing. Here are some uses of dashboards in real-life business situations. Marketing insights An organization’s marketing department analyzes a significant amount of data from various channels. Whether […]

How business intelligence can help small businesses

Before, hiring specialists to analyze business data entailed costs that only large companies could afford. This was one of the reasons why small- and medium-sized businesses (SMBs) were hesitant to implement business intelligence (BI). But times have changed. SMBs now have access to a vast range of business tools that can improve data management processes. […]

4 Tips to help you capitalize on technology

Businesses that take advantage of innovative technologies often come out better equipped to compete as they grow. This is why many companies are continuously seeking innovations that improve operations and reduce costs. Small businesses like yours can take advantage of new tech too — just follow our tips.

Reasons to automate small-business marketing

Over the years, marketing automation has become more accessible to small businesses. Thanks to innovative cloud solutions, large and small enterprises can reap the benefits of automating tedious marketing tasks. Here are a few advantages to automating your small business’s marketing efforts.

Choosing the best MSP for your business

Technology underpins nearly every aspect of modern business processes. The problem is that managing technology can be complex and tedious. This is where managed IT services providers (MSPs) come in. Whether a company needs software to record customers’ data, network infrastructure management, or cloud technology, MSPs can provide these services and much more.

Unpleasant-looking website elements you need to fix

Making a beautiful website is not just about aesthetics. It’s also about giving your site visitors and customers a great user experience while they browse your products and services. This is especially important now that people spend way more time browsing and shopping online than ever before.