Email marketing is one of the most effective ways that businesses such as yours can communicate with clients and prospects. However, if you’re spending hours crafting emails for every customer or sending generic email blasts, then you may not efficiently and effectively achieve the results you want. You can resolve such issues by leveraging email […]
With remote work becoming the new normal for many businesses, employers can’t help but worry about how much work their employees are getting done. One way to determine this is by monitoring employees online. However, this practice can raise privacy concerns. This article will shed light on what employee monitoring is and how it can […]
More and more businesses are using video marketing to achieve their marketing goals. In fact, the Content Marketing Institute said that video will be the top investment for marketers in 2022. If you too are interested in creating effective videos, you first need to know the different types of video content that will help you […]
Both two-factor authentication and two-step authentication are processes that can help keep your business safe from data breaches. But while they serve the same purpose, these two methods are vastly different. In this blog post, we will discuss the differences between two-factor authentication and two-step authentication, as well as the benefits of each process. According […]
Modern businesses rely on customer data to improve their services and outperform their competitors. In a report by Deloitte and Touche, companies that use customer data to make decisions increased their profits by 60%. Unfortunately, data collection is now more difficult due to stricter privacy laws resulting from the rising number of security breaches. This […]
In today’s world, it’s important for organizations to take their cybersecurity measures seriously to avoid cyberattacks and data breaches. A good way for companies to keep their security up to date and compliant is to conduct regular IT security audits. What is an IT security audit? An IT security audit is a thorough evaluation of […]
There are several ways to ensure business continuity, and storing your company’s data in the cloud is undoubtedly one of the best. In this post, we’ll discuss the advantages of cloud storage over other backup media and why your company should invest in it. Improved uptime Many business owners think it’s enough to store copies […]
A data breach or ransomware attack can be very costly. You can lose not just hundreds of dollars but also the reputation you’ve built through the years. This is one of the many reasons why you need cutting-edge cybersecurity solutions that can protect your business against evolving cybersecurity threats. The good news? Even small- and […]
Data dashboards have become increasingly popular for businesses. These data visualization tools give you an overview of how your business is performing, and they cater to a wide variety of users, from marketing staff to project managers. Let’s take a look at how dashboards can support your business activities. Marketing insights Your organization’s marketing department […]
Though fileless malware has been around much longer, it only became a mainstream method of cyberattack in 2017. With fileless malware, cybercriminals are able to use legitimate tools and services, such as existing software, applications, and authorized protocols, to carry out malicious activities like unauthorized data retrieval or data damage. Left unchecked, these types of […]